Strategy translated into visual identity, digital experience and business communication.

More than a design supplier

My role is not limited to producing individual design assets. I begin with the business: its audience, competitive context, positioning, communication problem and intended result.

The outcome may become a visual identity, website, campaign, social system, retail environment or a combination of them—but each execution should serve one coherent strategic direction.

Experience across brands, channels and physical environments

My work spans graphic design, brand consulting, art direction, visual identity, digital design, social communication, advertising, environmental graphics and website design.

At Tejarat Khodro Khosravani, I have developed and executed communication across corporate materials, social media, campaigns, outdoor media, exhibitions, retail and service environments. The original TKK identity was not designed by me; my responsibility has been extending and applying the system across real customer touchpoints.

• Brand strategy and positioning
• Visual identity and creative direction
• Graphic and corporate communication
• Website and digital experience
• Social media and content systems
• Retail, exhibition and environmental graphics

Clear authorship, accurately represented

For Boutique, a premium automotive retail brand within the TKK group, I designed the logo, visual identity and brand applications.

For AutoUp, I designed social, print, retail, workshop, parts-display and electric-vehicle charging applications; the original AutoUp logo was not designed by me. This distinction matters because strong portfolios should communicate both creative contribution and professional integrity.

Building an AI-powered creative and strategic studio

Pouyan Babajan Art Studio is being developed as a premium creative and strategic studio—not as a generic freelance portfolio. Its focus is the intersection of design, brand, digital communication, marketing and practical technology.

I am actively developing AI-assisted creative workflows, automation systems and modern web capabilities to make the work faster, more consistent and more scalable without replacing judgement, concept or craft.

Selected professional experience

My experience connects automotive, retail, architecture and digital commerce, with responsibilities spanning design, production and implementation.

• Tejarat Khodro Khosravani — Senior Graphic Designer, July 2025–present: multi-brand communication, retail and showroom applications, campaigns, signage and EV-charging touchpoints.
• Independent Brand & Visual Design Consultant — January 2025–present: visual systems, brand applications, WordPress websites and AI-assisted workflows; ongoing social-media design support for Prof. Behnam Shakibaie.
• TilesIran — Freelance Graphic Designer, January 2021–March 2024: identity, catalogues, product photography and video, Instagram content, WordPress and SEO, and shopping-app UI/UX contributions.
• ArtemanWhiteHouse — Interior design and implementation coordination, March 2016–September 2020: facade and interior concepts, space planning, materials and selected on-site fit-out oversight.
• Fuchs Lubricants and Shell — Freelance Graphic Designer, January 2008–January 2011: outdoor advertising, signage and local applications of supplied brand identities.
• Gulf Oil Middle East and IRANOL — Freelance advertising projects, November and October 2008 respectively: outdoor and point-of-sale communication.

Design, marketing and practical technology

My LinkedIn skills and professional work cover corporate design, brand identity, graphic design, marketing, social-media management, web design and automation.

• Adobe Photoshop and CorelDRAW
• WordPress, website design, SEO and UI/UX
• Social-media marketing, content and product communication
• Interior architecture, AutoCAD and Autodesk 3ds Max
• Automation, n8n and AI-assisted workflows

A multidisciplinary foundation

My academic background includes a bachelor’s degree in Architecture from Soore University (2007–2011) and an associate degree in Interior Architecture from Elmi Karbordi, Centre No. 49 (2015–2017). This foundation connects spatial thinking, materiality and physical brand environments with my visual-design practice.

Alongside my university education, I completed CS50x from Harvard University and Fundamentals of Digital Marketing from Google Digital Garage in 2023. My continuing education covers e-commerce, Instagram marketing, WordPress, design tools and automation with n8n. I am also a member of Khaneh-ye Tarahan-e Graphic.

Courses and continuing education

Courses listed on my LinkedIn profile, spanning marketing, design, web development and automation.

• Linux Essentials — FaraDars, March 2026
• Docker Fundamentals — FaraDars, April 2026
• Building Automations and Intelligent Assistants using n8n — FaraDars, January 2026
• Create a WordPress Website with Hostinger! — Udemy, April 2023
• CS50x — Harvard University, January 2023
• Fundamentals of Digital Marketing — Google Digital Garage, January 2023
• Website and Online Store Design — Hamyar Academy, January 2020
• Instagram — Hamyar Academy, January 2019
• CompTIA Network+ — Tehran Institute of Technology, January 2019
• WordPress — Khajeh Nasir al-Din Tusi Academic Centre, January 2016
• CorelDRAW — Tehran Institute of Technology ICT, January 2007
• Adobe Photoshop CS — Tehran Institute of Technology ICT, January 2007
• E-Commerce — ITC California, online course, January 2007
• Certified Professional AutoCAD — Iran Technical & Vocational Training, January 2003
• Visual Pascal — Iran Technical & Vocational Training, January 2003
• Visual FoxPro — Iran Technical & Vocational Training, January 2003
• ICDL — Iran Technical & Vocational Training, January 2002